Miami Tastemaker – Adam Garfield

Adam Garfield, Co-Founder & CEO, SpeedETab
Born and raised in Miami, Adam is a University of Florida alum that moved to Boston for work in the corporate finance sector. Frustrated with poor customer service at bars and restaurants, Adam and his co-founder, Ed Gilmore, set out to build SpeedETab in late 2013. As CEO, Adam oversees and directs the overall management and strategic responsibility for the company as well as operational, staffing, and fundraising efforts. ​

What’s your favorite thing about living in Miami?
It’s trite, but the weather. Growing up in Miami I took all the sunny days for granted, but when I moved to Boston I was slapped in the face by the grey and cold. Did you know in some places it rains for more than 30 minutes? Or multiple days go by without sunshine? Mind-blowing.

What are some of your favorite Miami restaurants?
R House, Coyo, Buns & Bun

What Miami bar(s) are you loving right now?
The relaxed vibes at Brick House, the beauty of Broken Shaker, and the cocktails from Radio Bar.

What spirit best describes you, and why?
Some great whiskey – I can be easygoing and smooth but with a nice bite at the same time.

What is your all-time favorite drink?
The Old Fashioned. I’m a big bourbon fan and I’m glad to see this drink make a comeback.

What did you do before SpeedETab?
I worked in corporate finance, providing independent hedgefund valuations for domestic and international clients. Yes, it was as fun as it sounds.

Describe the SpeedETab mission in three words…
Make ordering easier.

What do you look for when partnering with a bar or a restaurant?
As a young company it’s important for us to partner with the best in food & beverage. We look for bars and restaurants that attract a more Milennial crowd and can experience wait times and bottlenecks during peak hours.

Of all the cities in the U.S. to launch SpeedETab, why Miami?
Everyone knows Miami for its nightlife, food, and drink. It might not offer the same concentration of tech as San Francisco, New York, or Boston, but we’re excited about helping to lead the Miami movement. Plus I was born and raised in the County of Dade.

Where do you see SpeedeTab in 5 years?
Being the assumed way to order & pay for your favorite items everywhere. A world without lines.

Where do you see the Miami cocktail scene in 5 years?
I’m less of a cocktail connoisseur and more an entrepreneur looking to solve a consumer pain point. That being said, I think craft cocktails will be here to stay. Consumers these days appreciate and are willing to pay more for a craft cocktail just as they made a similar movement in beer. Mobile ordering and mobile payment will definitely play a large role as customers seek that easy, convenient, and on-demand experience in hospitality.

What celebrity would be your dream spokesperson?
Usain Bolt. Nothing says “speed” like the fastest man on the planet, right?

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